Software Evolution

by:Fernando Hidalgo

Analyzing link popularity and its evolution one can suspect that another step further into its evolution for better search results might be on the drawing board on some of the most important search engines. If not, it will probably be soon. However this will not come as happy news for many website owners that have invested a lot of their time and effort, not to mention money, mostly, if not solely, in link exchanges for the purpose of increasing their link popularity. Link exchange service providers won’t be too happy either.

What could be this next big step? - you may be asking yourself

Before I answer this question you need to understand how I came up to this conclusion in the first place in order to fully understand it.

In order to provide their users better quality search results and keep their own resources from getting exhausted, search engines needed to put a stop, or at least slow down the use of doorway pages and link farms, among other techniques that they now consider spam. As a penalty they either lower their rank or in the worst of cases, ban them completely.

Search engine technology is becoming more complex and sophisticated every day due to advances in technology and also because since they are receiving an ever increasing amount of listing requests they need to keep up with this demand. Due to the large amount of these requests and their bulging data bases they need to get even more discriminating than ever before when they rank a web page. Ranking determines in the search results which are the most relevant and important pages to show first, second, third and so on, up to the last page. A page will be “rewarded” because of its relevancy to the search term in a query (inquire) and importance will be according to some factors including amount of content pages and most importantly, link popularity.

Link popularity used to be determined by how popular your website was or how many back links it had. Not anymore. Now you have to add “relevant” to the link equation.

What’s next? How about “link exchanges are not and will not be taken into account for increasing or even influencing link popularity”? Why not? What’s wrong with an innocent link exchange? ….you may be asking yourself.

Link exchanges - How innocent are them in reality?

Link exchanges are done for two basic reasons: traffic and link popularity. Naturally there is nothing wrong with getting visitors from other websites you exchange links with and vice versa. Also, if other websites recommend your website by linking to it, that makes your site popular. That means that your website is, at the very least, worth looking at. BUT can you honestly say that your website is popular because other websites have links pointing to your site and as a fair exchange you are ALSO linking to them? Are both you and them really linking to each other because your website and theirs have great or excellent content? You know very well that the answer is a resounding NO.

If you look at this in an objective way you can realize that your website have been made popular by artificial means, by “plotting” with other websites to get an advantage and not by the real value of your website’s content. And here is where the whole problem resides.

If other websites link to your website and they are not asking for a link in return that means that your website must have something that they consider valuable. This is true link popularity. But if you have to return the favor in order to keep your link in their sites, they do not consider your website of much value, just their link in your site. However for now this is being considered link popularity… but for how much longer?

If search engines want to show in their search results websites that are relevant and also popular for their own true value - they will still need to check to see how many back links they have and disregard those that are also getting a link back to them. These links cannot prove that these websites are linking to a specific site because they think that it has good or excellent content but because they want to take advantage of this search engine algorithm loophole. They will still get the traffic from the link exchanges but not the popularity status from them.

If this come to pass, and I believe that it will, sooner or latter, there will be many websites affected by this. Only those that get prepared will not suffer the consequences and will actually gain a lot from the change.

Who is to gain the most from this next step in the link popularity saga? The web searcher since he or she will be able to find a lot of content that other websites truly consider to be very valuable. As a side effect, website owners will see the need to make their websites more professional and with more and better content in order to gain popularity by getting linked from other sites..

People who may still want to trick the search engines instead of doing the right thing, will make arrangements with other websites in order to try to hide their link exchange schemes. Website A will link to B. B will link to C and C will link to A, closing the loop. When search engines begin spotting this and not taking them into account for link popularity, these websites will turn around and will probably make a bigger loop with ABCDE and F in order to keep from being spotted. However the more websites they introduce into this loop, more will be the risk of getting the loop broken somewhere and eventually disappearing completely. Eventually it will be much easier and less complex to simply make better websites and forget about cheating the search engines in order to gain link popularity.

If search engines want to offer optimum search results, they will have to make some radical changes that will affect many people in Internet related Industries in one way or another. When this come to pass there will be some winners (those that were prepared) but also some losers…

Start preparing now

If you want to be prepared for these changes you must start getting your one way links soon for your site, which, by the way, are more permanent than links from link exchanges. How can you get one way links?

1- Add your URL to the directories, under the category related to your topic. Better yet, to those directories that specialize in your topic.
2- Invite your visitors to link to your website. They will if they want to show your content to their visitors.
3- Send e-mails to other websites with similar characteristics as yours and invite them to link to your site.
4- Post a free link demand in the Link Popularity Directory and invite other webmasters browsing this directory to link to your website. Just let them know what kind of content you have. If they are interested, they will link to you.
5- Go to linkpopularitydirectory.com and get more tips on how you can get even more one way links for your website.

About the author:
This article was submitted by the Link Popularity Directory team.
http://linkpopularitydirectory.com

by:Henry James

As link popularity is one of the most important tools you can adopt to raise your search ranking, you need to take apt steps, from time to time, to stand ahead your competitors. And the one way, you can assure the effectiveness of your link popularity, is by getting your link popularity reports made. But how can you get them made? Link popularity reports can be achieved with the help of certain software and services.

Now to understand why you need to develop link popularity reports, you can continue reading this article further.

The link building reports are important as they make you aware about your link popularity for different search engines. There might be a case where you get the highest link popularity for one search engine but the number is not that good with the other search engines. It would certainly be horrendous for you. So, you should always avoid putting you in any such situation. Thus it is paramount for you to be always alert of your link popularity situation among the top search engines. And by getting link popularity reports made, you would certainly get a complete access to the total information of links on your website.

It is equally important for you to understand the various aspects of link building before you hire any services for getting these reports made for you. The link popularity of a website depends on a number of quality links it has. A website can have in-bound, out-bound or reciprocal links. Out of these, inbound links are the most important ones for the effective link popularity. All the major search engines give you good page ranking according to the high number of inbound links.

Similarly, you can also exchange reciprocal links with the various websites related to your business to raise your link popularity and achieve the targeted traffic. Perhaps, the exchange of links is the best internet marketing tool for quick link building. Moreover it is usually free of any cost.

Whatever links you chose for your link building, the key remains that the links added should be the quality ones. They should be optimized well for attaining the top page rankings among the major search engines.

Even after you have optimized your website aptly, you need to get the links reports made.
For, these link popularity reports would make you aware of all the types of links you are connected to. You can engage a service provider for this job. The service provider will give you complete details of your links. Time-to-time reports will keep you abreast with the latest developments in the cyber world.

Many times your link is added to some other websites without your permission. You are fortunate to get the information about all the websites linking to your website with the help of link popularity reports software. The software confirms the number and domain names of the websites linking to your site.

The market is loaded with some great link popularity reports software for you. The software can be purchased from a number of software stores. You can order it online as well by submitting the online purchase form. In fact the online purchase will also offer you with good discounts along.

Internet is a huge network. If you do not make persistent efforts on your own, you are likely to be lost in this big cyber world. Link popularity reports provide you a great indication of the internet presence of your websites. So do not lag behind and always keep you well-informed.

About the author:
Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com

by: Henry James

If you have a website and want more people to link to you, installing a link directory is the right means for you to generate targeted Internet traffic. Indeed installing a link directory is a great way to get the trade links noticed on the Internet

For a basic rendezvous with the concept of link directory and its installation, read on the article till the end. I am sure, once you finish reading this web page you would not ask any questions as you would be busy installing a link directory. So read on.

What is a Link Directory?
Link Directory is a platform on the Internet where various webmasters submit their links for free. The other webmasters can also exchange or trade links between them on a link directory. It is an effective and easy way to increase your search engine rankings. And that too for free!

In other words, you can also say that a link directory is a systematic record of resource links on a website. The links on a website are categorized according to their purpose. A website may support hundreds of links on its link page.

Why do people install a link directory?
Every webmaster wishes to get the target audience on their websites. installing a link directory is appropriate way to get the desired traffic and attention to the link sites. A number of people make use of web directories to find out the related links for their websites. This makes the job of online searching quite easy for them. Each and every link directory has categories and sub categories links.

How to go about installing a link directory?
You need to meet certain requirements for installing a link directory.

First of all you have to categorize your link directory. Your computer should have the definite script to run your link directory on a web server. The PHP scripting language is the best one to run your script on the Windows operating system. Other scripts like CGI are also used extensively for installing a link directory. The script can be purchased from any software store. The right script will make your installation easier. Some PHP scripts in the market are very powerful. They allow you to add as many categories in the link directory as possible. For installing such a link directory you must have a Linux operating system.

Also there are some scripts in the market that allow you to install the link directory on any of the operating system like Windows, UNIX and Linux. For installing any link directory, you should have a free space on your computer system. You may require 250 MB or more free space to install link directory software. Also you need to have a particular type of IP address for installation. If you do not have the right IP address, the Domain Name Server registrations may be lost and may result in the failure of the installation process.

Make one thing absolutely sure that the installation of your directory may be interrupted if the network is not properly connected. If you receive the connection errors such as “the link directory installation failed” or “error in installation”, check the network cable connection.

The domain name is the most important part of your link directory. Your link directory is installed with a particular domain name. Remember that the domain name should not be single. Create a domain name that suggests that the directory is a part of your organization. If your website domain name is “xyz.com”, the domain name of your directory must be some what like “ab.xyz.com”.

Keeping these things in your mind, installing a link directory would not have remained a task for you. Isn’t?

About the author:
Discover advanced link popularity tools and resources as a Member of: http://www.Link-Advantage.com

by: Henry James

Do you really want to make your website popular? Then first of all, try to make out as many quality links as possible. And while generating links for your website, keep knowing your links’ popularity in between. Yes, it is really crucial for you to keep a check on the performance of your links. To know that these links are working well for your website, you can even use link popularity software.

Before laying your hands on any software, you must know the basics of link popularity by heart. As right links can be greatly beneficial for your website’s promotion, the junk links will only prove disastrous to your page ranking.

Link popularity is certainly a great tool to determine your page ranking in a search engine. Some popular search engines make it mandatory to have good links for a better ranking. This means that the more number of quality links you have, the better are your search engine ratings.

For maintaining top ranking among the search engines, you need to build effective link popularity. And the links can only be generated by following certain link building strategies, tools and software.

Building reciprocal linking network is one sure-shot way for building link popularity. A reciprocal link is the one where one website gives its link to another. The exchange of the links takes place for maintaining better link popularity among the webmasters.

Now to manage effective link popularity, you can also make use of link popularity software to support your website. Link popularity software is the one which helps you find and track complimentary links to your website. Your link can be mentioned to some other website without your knowledge. You must know who is giving your links and where. And the software is a direct assistant to you for such purposes.

With the help of the software, you can easily come to know about the websites that are using your link to increase their link popularity. You will get links of those websites with the help of this software. This makes the task of finding new links quite easier for you. Also it is important for you to know which links are performing well and which are not. The links can be easily determined for their performance by using the software.

Smart link popularity software can help you reach the top of the search engine results. You will gain more and more efficient links to meet the standards of a good rank in the search engine. This will make your website promotion strategy to hit bang up, on the right slot.

But you have to meet various standards to install the software on your computer. Some software in the market require Win 95 operating system or Windows 3x operating system. Where as, the others claim to be installed on all the Windows operating system like Win 95, 98, Millennium and XP. They are available at different costs depending on their features. In fact, you can get link popularity software for as low as $ 50. Though, with the additional features like reciprocal link generation, the software can cost you up to $125. The link popularity software can also be downloaded from the internet without any cost. But you should avoid this option as it increases virus threats to your system.

So now you know much about the link popularity software, pick the one according to your specific needs and achieve the top ranking from the search engines soon.

About the author:
Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com

by: Henry James

Link directory is the place on the internet where various web players maintain their links for free to exchange links or trade purposes. In fact it is an easy and effective way for the link seeking websites to sight their links. The internet has thousands of web sites where you can submit a link. But you have to meet certain standards to submit your links to these web sites. Link directory software is the right tool for you to create an impressive link directory. And an impressive link directory is the gateway to the top rankings from the major search engines.

The link directory software sets up the link directory for you on a web server. The quality of your link directory depends on the software used by you for the installation process. You will find a number of software in the market place. Software is considered to be good or bad by the scripting language it has. The whole software functions and features on the software script.

The link directory software built in PHP script is considered as the best in the field. You can get the PHP script software from any of the software stores in your vicinity. The most striking feature of the PHP script link directory software is that it can be set up on all the operating systems. The operating systems can be Windows operating system, Linux or even UNIX. According to a recent survey by an IT journal in the US, most of the website owners use a Windows operating system to set up a link directory.

The link directory software enables you to choose a great template for your link directory. The software can make your link directory interesting and attractive. You can choose from a number of colors to set the back ground colors of the template. You are capable of changing the colors of the text as well. Different categories of links can also be assigned different colors. This makes your link directory interesting to the visitors. It also gets quite easier for the visitors to locate and select the links, differentiated via colors.

A few software support you with endless categories of links. This implies that you can create as many categories of links as you want. A majority of software support built in categories but you can customize them as well. If you do not need a category, you can disable it.

Apart from maintaining a list of different types of links, the link directory software also helps you to manage your links in a better way. Whenever a link is added to your website, it will automatically be added to the link directory. You will also come to know the summary of the performance of a particular link.

So all these benefits and much more, you can access via link directory software. In fact you can very easily install this software on your computer to develop a link directory.

About the author:
Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com

by: Henry James

You can use various link building tools to extensively increase your link(s) popularity. The apt links’ popularity of your websites will draw targeted traffic on your websites. And this will certainly raise your page rank by the search engines. So the tools for link building become your key to top-ranking among the search engines.

Now first things first, what tools can you use for building links to your website? The link building tools can be various. They can range from a link building software to the online services, meant especially for building quality links for you. In fact you can also build links via ezines, link directories and search engines as well. Read on to know how you can use each of these tools judiciously to build your link popularity.

Search Engine:
The first tool to look for links is to find out the websites with a good page rank. If you link up with the websites with a good page rank, your ranking can also be raised. You can find out the sites by using a search engine. The software available in the market finds out the right websites with a good page rank for you.

Once you have the URLs and domains of the websites to be linked with, you can add them to your website and also send a link request to them. The websites take their time to reply you back.

Link Popularity Software:
Apart from making the search on the search engines, you can also use a special Link Popularity Software. The software is smart and finds out successfully the websites that are willing to have reciprocal link ventures with you. The advanced software is such, that it can find the links and then connects those links to your website automatically. They are adept at searching for the sites related to your website. They also help you to determine the existing competition for reciprocal linking in your business line.

Content Development:
Another link building tool is content development. It is the content of your website that is searched by the visitors. The search engine matches the keywords to your content. The link building tools also help you to develop a good content with the help of great keyword searching software.

You can develop a good content with the help of the keywords searching software. The software is programmed to find the most popular keywords for you. You can make the use of keywords to write articles for your website. When the user finds relevant content on your website, your site becomes more popular. It will also encourage other websites to link to your website.

Article Publication:
You can get your articles published on any internet magazine or a news journal. Many sites look for articles to publish. Never forget to mention the resource link below your article. The link building tools are available with different features.

The price of each software differs on the basis of the features it incorporates. You can order the software online or can even download it for free.

So, now as you know the essential tools for link building, you can certainly raise the number of good links on your website.

About the author:
Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com

by: John Fowler

Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its “Jagger” upgrade.

Let’s start with what we mean by inbound links, also called backlinks. These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The basic premise is that if you have high ranking sites linking to you, then you must yourself be important and have valuable content, and hence you should rank highly. The way in which Google ranks sites is called Pagerank and can be seen as a green line on the Google Toolbar representing ranks 0 to 10. As Google states

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

So, back to the question “Does having inbound links to your site help your site’s credibility”, and hence visibility when searched. The broad answer to this question is “yes”, but with a number of very important caveats which we will cover in the other sections.

OK, so backlinks are basically good, especially from high ranking sites, so how do we get them? The first way, and best way, is by having such great content on your site that all these high-powered sites want to link to you. Downside to this method is that it is slow and takes lots of time and effort on your part. But don’t worry, when anyone tries to build a level playing field there are always people out there that will provide work-arounds.

The first one was reciprocal links, whereby you say that you will link to a site if they also link to you. That’s stretching the original idea, but it’s not too bad because how many of these sort of links are you going to set up? Well, actually, some people have created thousands of such links between sites, maybe not what Google initially intended!

But then, due to the emphasis Google placed on link popularity, the concept of link farms was born. These are sites that link to other sites purely to increase the links to the site. Pay a few dollars and get thousands of links to your site. Too good to be true - you bet. Google hates link farms and sees these links as spam and will actively penalise sites that use such links. So, the first rule of linking is do not use link farms. The second rule is do not use lots of reciprocal links, Google can easily check this and the “Jagger” update that is currently rolling out seems to be particularly focused on penalising sites with lots of reciprocal links. The jury is still out on whether “themed” links will be treated in the same way. “Themed” links are links to sites that are very closely aligned to the same primary topic as your own site. If you think about this, it makes a lot of sense and is much more likely to be based on real content-based linking.

We believe another area Google is focusing on is how quickly your site gains backlinks. If your site is one month old, it is hardly believable for it to gain 100 real backlinks in that time. So, the third rule of linking is to ensure your links build in a realistic way. In all of these ways, Google is trying to ensure fairness and that’s why new sites are often held back in the results pages.

Finally, we should mention the sites that will improve your ranking - the Directories. There are many of these, but the most important is DMOZ, also known as the ODP. DMOZ is the Open Directory Project and is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. It gets the name DMOZ from the acronym for Directory Mozilla, as it is administered by Netscape Communication Corporation. It’s Pagerank is 9 and hence a link from DMOZ will help your site. We recommend that everyone visits http://dmoz.org and attempts to get listed, it’s free. The Yahoo directory is also important and free for non-commercial sites, but $299 a year for business.

So, in summary, by far the best way of getting links is by having a quality site that other people want to link to. So again, we are back to content. If you provide quality information, over time, more and more sites will link to you, and if they are in the same business sector as you, so much the better.

And now a poem

Written by my partner, reflecting the Jagger update.

Just when you thought it was safe,
To step once more into the water,
Google throws in an undertow,
For doing things you didn’t oughta,
Just when the surfboard is glistening,
And you’re ordering champagne,
Google has been quietly listening,
And feels you need more pain,
Those link farms you visited,
Weren’t health farms after all
Reciprocal now is the term
For what Big G’s doing to you all,
Your trillions of two way linkages
Now millstones to make you stagger,
Your new nightmare shrinkages,
Brought to you today by Jagger,
A strident voice proclaiming links,
Are running quickly out of time,
Under the boardwalk of history,
Lying decimated all down the line,
This will not be the last time,
That your website is torn and frayed,
That Google will paint it black,
Or the devils sympathy card is played,
Just shine a light on your website,
Is it still under your thumb?
Or is it hijacked like flight 505,
By others who would become,
Your link promoting partners,
Who just ask your link return,
And now you owe the reaper,
And your harvest starts to burn,
Simmering in the torrid glare,
Of a Google bent on being cool,
Where everyone should fight fair,
Everyone obey the golden rule,
And slowly and inexorably we move,
Out of shadow and into light,
With every upgrade evening up,
The distance twixt wrong and right,
And every route 66 drives towards,
Eliminating devious spam-like crimes,
And ever inexorably inches forward,
Towards its own stated guidelines.

About the author:
John Fowler trained as a Mathematician and has worked in the IT industry for over 30 years, much of the time in sales related functions. He now spends his time between being a partner in SEO Gurus and as a sales and management trainer for ICT companies. John can be contacted via http://www.seo-gurus.co.uk

by:Henry James

Website promotion is essential to promote your e-business. Building a website is not enough for carrying on a successful online business. You have to adopt right link building strategy to promote your website in a search engine friendly manner. Search engines consider link popularity as an important factor to determine the ranks of the websites.

A website with quality links is likely to rank among the top ten results of the search engines. The link popularity for every search engine is different from the other. You can find out the link popularity by typing “Link: domain name of the website” in any of the search engine. The compete details of the sites linking to your website will be in front of you.

You can devise an effective link building strategy to raise the link popularity of your website. You can incorporate three types of links for this purpose— internal, external and reciprocal links.

The best possible way to have a good linking plan for your website is to develop a site map. A site map is the plan of the whole website that contains entire links on a website. The links are specified according to the specific details of a topic. They are generally given in a hierarchical manner. The links must be text links containing the keywords related to your website. This makes the search of the search engine for links quite easy.

You can have a quality internal links and can get the pages of your website linked internally. The website is rated as a good quality website, if it has rightly placed internal links. The link building strategy also stresses up on the outgoing links. They make your website user-friendly.

Connecting to the right websites makes your website to access good content. If the content of the sites related to your site is not good or useless, the search engines will not consider such links as useful. The message is clear that you have to stress on the quality of the links rather than the quantity.

The inbound links are the most important for link building strategy. You can get other websites to link to your website by developing good content. According to the experts, content of a website is the primary decisive factor in link building. Others will be interested to link to your website, if and only if, you have a good content on it.

The expert link building strategy is also to build reciprocal links with your competitors. This is beneficial to both the parties of linking. Both of them will provide targeted traffic to each other. This link building strategy is the ultimate mantra for getting quality links and gain good link popularity as the information on both the links will be related to each other.

The accurate link building strategy pushes ahead your target of link popularity, resulting in high search engine ranks.

About the author:
Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com

by:Henry James

Link building is essentially a great tool for website promotion. The websites with higher link popularity are the favored ones by the major search engines during their ranking procedures. The number of quality websites linking to your website determines your link popularity. Suppose the number of sites linked to your site is 250. So, your link popularity is 250. You can improve your link popularity even further by adding more links to your website. This process of adding more links to a website is called link building. A link building software can readily assist you in this job.

Generally you will have to spend hours to find links and send link request emails to the websites. The software, however, makes the job much easier. And you can leave all the jobs of finding, creating and requesting the links to a link building software.

The software is manufactured by many leading software companies. Expert software engineers work through out the day to give you the best software. The software is easy-to-install with easy-to-follow instructions. You can set up the software at your personal computer and see the results yourself.

Many times the scarcity of the links drives you to go for their purchase. The links are sold as a package of 25, 100 or even 200 links. It is not always possible to purchase these expensive links all the time. So the link building software can come to your rescue in such cases and can save your dollars by finding appropriate sites for you.

You can enter the keywords related to your site and the software matches them to the other websites. You have a complete list of the websites in front of you with in a few minutes. This will ensure you a targeted traffic on your website in future.

The link building software also separates the websites offering a reciprocal linking. Reciprocal linking is the one where one website exchanges its link with the other website. This makes your link building task even easier. One of the most important features of this software is that the software sends an automated link requests to the sites offering reciprocal linking.

Another software known as Page link analyzing tool is also great to analyze the status of your links. You can get the timely reports of a link on your web page via this software. If the link is not placed properly, you can change the link to a place where it gets good Internet traffic. The link building software can also calculate the keyword density for a single page. You can use it for other websites to find out the number of keywords in a page. If the web page or the entire website has a good keyword density, the link will be added to your link directory. Also you will get to know the links that fail in driving the Internet traffic to your website.

You can order the software online as well. In fact some of the software can also be downloaded from the net for free. You also get a catalogue of devising a strategy for effective link building with this software. So, get the one now, for great Internet success.

About the author:
Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com